James B. Stiff, Ph.D.
Senior Director, Jury Consulting
Jim has more than 20 years of experience as a trial consultant specializing in complex litigation. In 2000, Jim co-founded Trial Analysts, a Texas-based litigation consulting firm with a national practice. After working together on many cases over an eight year period, The Focal Point and Trial Analysts joined forces in 2013. Jim presently heads The Focal Point’s jury consulting division from our Dallas office. Clients routinely engage Jim in a wide variety of consulting activities, including, case theme development, witness preparation, focus group and mock trial research, community attitude surveys, jury selection, shadow juries, and post-trial interviews. Jim specializes in commercial contracts, securities, intellectual property, environmental, employment, and professional malpractice.
Jim received his Ph.D. in Communication from Michigan State University in 1985. His scholarly interests include persuasive communication, credibility assessment, and human information processing. Jim has authored more than 20 articles in academic journals and published two scholarly books, one on Persuasive Communication and another on the topic of Deceptive Communication. Jim has also been an award-winning professor at Michigan State University, Arizona State University, and the University of Kansas.
In his spare time, Jim enjoys watching baseball (especially his beloved Boston Red Sox), hiking Maine’s rocky coastline, and working as a Court Appointed Special Advocate on behalf of otherwise unrepresented at-risk children in the Texas family court system.
“A man has to have goals—for a day, for a lifetime—and that was mine, to have people say, ‘There goes Ted Williams, the greatest hitter who ever lived.’”